One time a rep for a sleep pill was asking a few leading questions, I guess to compile “data” about doctor’s thoughts regarding the competitor’s product. It went like this:

“Dr., are you having any problems with &&*^%$? (the competition)
“No, not really, I don’t use the hypnotics much anyway.”
“Surely you do have some problems doctor, we hear your colleagues are.” (Translation: Aren’t you as good a doc as the one down the street?)
“Hm, Well sometimes, sure. There are some problems with all drugs.”
“Would you share them with us?” (Translation: We want to use your words to run down the competition.)
I stay quiet for a moment to let the tension build. “I suppose so. You must promise not to tell. We are in a confidential business, you know.”
“Oh certainly.” The rep poised her pen.
“Well, if you promise not to tell, some of my patients on *&^%^ (the competitive product) are having nightmares about being attacked by giant butterflies.”
When I left she was still scribbling down the word “butterfiles.”
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-Dr. B